You know you want to start a blog that will grow into a profitable business, but what do you blog about?!? In this post, I am covering the most frequently asked questions about choosing and narrowing down a blog niche plus giving you 175+ blog niche ideas to get started!

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What should my blog niche be?

A lot of times bloggers get stuck in analysis paralysis when it comes to choosing a blogging niche, but it really comes down to determining two very simple things.

You want to choose a niche market that:

1. Compliments your interests and strengths and
2. Has the potential to be profitable

What are your strengths and interests?

First, you need to make sure that you really enjoy talking about the niche topic you choose because you will be doing it a lot and hopefully for many years.  The best way to build authority in your niche market is to put out content consistently– week after week.

• What can you talk about for hours?
• When people come to you for advice, what is it typically on?
• What specific skills/talents do you have to offer?

So if you love eating carbs and decide to start a blogging business all about weight loss with keto because it’s trendy and profitable, your not going to be very enthusiastic about the topic.

It can be tempting for a beginning blogger to choose a lucrative niche like a weightloss or technology but if you do not have knowledge in these areas or find enjoyment in this topic, it will show in your writing and how you show up for your audience.  

If you do not have an interest in the subject you are building a business around, you will not be motivated to put in the hard work and dedication that is required to grow an online business.  In addition, your readers will lose trust in you, which is a sure way to tank your business fast.  

Still need to do some brainstorming?  Grab a free copy of my Narrowing your Niche worksheet here.

Is it profitable?

Second, if you want to build a profitable blogging business the next step is to make sure that your chosen niche actually has the potential to be profitable.

If you want to have a blogging business and not just a hobby, you need to make sure that there is actually a profitable need and demand for what you have to offer before you create an entire business around the topic.  

This means you will need to do some market research. You need to find out what your ideal customer’s pain points are and if they are significant enough for them to want to spend money on them. 

Never assume what your audience needs. 

• Go into Facebook groups related to a niche you are interested in and see what questions your ideal reader is asking.  

• Ask family, friends or people in your FB communities that fall into your niche category if they would be willing to do a 10-15 minute Zoom call with you to discuss the challenges they face with your specific topic.

• Analyze the competition.  Is there any?

A lot of people think that competition is a bad thing, but the truth is a niche with a lot of competition typically means there is a lot of money to be made.  It indicates that there is a market for what you are offering. 

If there aren’t any others blogging in your niche, this could be a sign that there really isn’t a market for what you have to offer. 

Which Blog Niches are most profitable? 

 Some niches will be more profitable than others. Here are 5 profitable broad niche markets.

1. Relationships: Parenting, Marriage, Divorce, Dating

2. Health: Weight loss, healthy eating, dieting, fitness, mental health

3. Wealth: investing, saving money, personal finance, retirement

4. Self-improvement: beauty, self-esteem, confidence, mindset, life coaching

5. Passions: Art, Travel, Photography, crafting, homesteading, technology, gardening, hobbies, sports, pets

If you choose a broad niche market, you will want to narrow it down to a specific audience within the larger market

Why do I need to narrow down my niche?

In the blogging world today, you need to get very specific if you want to grow an online blog and business.  

This is the biggest mistake that I see new bloggers and business owners making.  They try to be everything to everyone and end up getting nowhere.  

For example, if you wanted information about becoming a marathon runner would you be more likely to follow a blogger who specifically blogs about marathon training, endurance, marathon mindset, what foods to eat during training? Or a blogger who has a fitness blog that talks about running, but also biking, swimming, tennis, etc.  

Which blogger comes across as someone who could help you more?  Who would you more likely invest money in via courses, training, etc?

Most likely you choose the first one right?  You want someone who gets you, your problems, your goals, etc., and helps you with the problem you are looking to solve.  

You want to become the go-to expert in your field for your specific audience.  Instead of trying to help everyone, you need to really narrow in on what your audience needs and speak directly to them.  This is the key to a successful blog.

Once you niche down, it is so much easier to come up with blog post ideas, services/products, and marketing materials, because you know exactly who you are talking to and can cater your messaging towards them. 

Broad vs. Narrow Blog Niche Ideas

Broad Niche – Personal Finance 

Narrowed Down Niche –  Budgeting for the busy mom, Debt free living for women under 30

Broad Niche – Yoga

Narrow Down Niche – Yoga for weightloss, Prenatal yoga, Yoga for Women over 50

 

175 Blog Niche Ideas that people are actually searching for daily

Relationship Niches

Parenting Broad Niche

Breastfeeding for new moms

Toddler activities

Preschool Crafts

Children’s Book blog- (Best books for stages of child’s life)

Pregnancy

High-risk pregnancy

Postpartum

Sleep training (Tips for babies/toddlers)

Baby gear/product reviews

Adoption

Overseas adoption

Mommy fitness

Blended Family Life

Potty training

Working from Home with Kids  (How to balance life as a mom, tips, etc.)

Homeschooling

Special Needs Parenting- niche down to one specific disorder/challenge

Co-Parenting

Step-Parenting

Dating/Marriage/Divorce

Destination Wedding Planning

Dating after divorce

Divorce over/under  (Divorce over 50, Divorce under 30)

Christian Dating

Marriage challenges

Marriage Strengthening

Health Niches

Healthy Eating

Eating Vegan

Clean Eating

Farm Fresh

Instapot cooking

Crockpot cooking

Cooking with kids

Food allergy eating

Nut-free living, tips, recipes

Dairy-free living, tips, recipes

Gluten-free living, tips, recipes

Sugar-free living, tips, recipes

Meal planning and prep for busy couples

Meal planning and prep for busy families

Fitness

Family fitness

Busy mom workouts

Busy dad workouts

Workouts for the busy mom/dad/CEO/entrepreneur

Fitness over 50

Weight Lifting for a specific audience

Strength Training for a specific audience

Yoga for kids

Yoga for weight loss

Prenatal yoga

Yoga with baby

Yoga over 50

Pilates for moms

Dieting/Weight Loss

(Narrow down these niches for a specific demographic)

Keto diet

Paleo Diet

Gluten-Free Diet

Vegan diet

Vegetarian Diet

Detox dieting

Intermittent Fasting

Weight Loss after baby

Mental Health

Anxiety (niche down)

Depression (niche down)

Eating Disorder (niche down) 

Bipolar Disorder 

Addiction (niche down to specific addiction)

Mental Health Advocacy

Self-Care for the busy woman/man/mom

Wealth Niches

Personal Finance/Saving Money

Couponing

Money hacks for families

Store deals, money-saving shopping tips

Paying off student loan

Family budgeting

Minimalism

Home buying

Camper living

Tiny House living

Living debt-free

Paying off debt

Saving for College

Saving for retirement

Downsizing

Personal Finance/Making Money

How to make money from home:

Freelance writing

How to become a Virtual Assistant 

Creating a blogging business

Starting a coaching business

Affiliate Marketing

Selling on Amazon

Selling on eBay

Social Media Marketing

Running an in-home daycare

Dropshipping for beginners

Self Publishing

Tech reviews

Financial Planning under 30 or over _____

Stocks for beginners

Early retirement

Self-Improvement Niches

Beauty

Niche down to a specific demographic women/men/specific age range, race, etc)

Skincare for women in their 40s

Haircare for African American women

Hairstyles for kids

Nail care for women in their 20s

Makeup for women over 50

Mind, Body and Soul

Growth mindset (niche down)

Spirituality (niche down)

Mindfulness for busy moms

Meditation for anxiety

Self-confidence for women in their 20s

Journaling for anxiety

Business Journaling

Journaling for women entrepreneurs

Bible journaling

Productivity/Systems Blog (Personal or Business)

Time management for mom entrepreneurs

Home organization for working parents

Closet organization

Kids toys organization

Digital photo organization

Business organization

Passion Niches

Arts

Pottery for beginners

Watercolor for beginners

Calligraphy for beginners

Woodworking for beginners

Photography for beginners

Videography for beginners

Crochet/Knitting for beginners

Origami for beginners

Instrument instruction (Choose one specific instrument)

Homesteading 

Raising chickens

Raising Goats

Growing own food

Canning Food

Frugal Living Tips

Meals from scratch

Living off the grid

Bee Keeping 

Medicinal Plants

Small container gardening

Travel

Traveling for work

Traveling with kids

Solo Travel

Minimialism Travel

Bucket List Trips (Not focused on you)

Adventure Tourism/Travel

Disney Travel

Disney on a family budget

RV travel

Travel guide- blog about a specific region or city

Cruise Travel

Study Abroad

Hobbies

Hiking

Sailing

Biking

Peleton

Equestrian

Long-Distance Running

Running for beginners

Sports of any kind – Pick one

Salt Water Fishing

Fly Fishing

How to draw anime

Drawing for beginners

Digital Scrapbooking

Floral arranging

Jewelry making

Lego Creation- Tutorials, tips, creations

Comic writing

Flea Market Flipping

DIY Home decor

Video Gaming

Woodworking

Wine Making

Craft Beers

Fine dining

Learning a language

Party Planning

Pets/Animal Care

According to spots.com, 85 million or 67% of American homes include a pet and 95% of American pet owners consider their pets to be family members.

Specific Dog breed blog

Dog Obedience Training

Dog Grooming

Pet Foster Care

Service Dog Training

Freshwater aquarium fish

Bearded Dragon Care

Parrot care and training

Hamster care and tips

Raising alpacas

Cat care and tips 

Horse care and tips

Which blog niche ideas appeal to you?

As you read this list of blog niche ideas, which ones got your attention? Were there any that overlaped with your interests and strengths? Perhaps this list helped you come up with a new idea you hadn’t though of yet.