You know you want to start a blog that will grow into a profitable business, but what do you blog about?!? In this post, I am covering the most frequently asked questions about choosing and narrowing down a blog niche plus giving you 175+ blog niche ideas to get started!
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A lot of times bloggers get stuck in analysis paralysis when it comes to choosing a blogging niche, but it really comes down to determining two very simple things.
You want to choose a niche market that:
First, you need to make sure that you really enjoy talking about the niche topic you choose because you will be doing it a lot and hopefully for many years. The best way to build authority in your niche market is to put out content consistently– week after week.
So if you love eating carbs and decide to start a blogging business all about weight loss with keto because it’s trendy and profitable, your not going to be very enthusiastic about the topic.
It can be tempting for a beginning blogger to choose a lucrative niche like a weightloss or technology but if you do not have knowledge in these areas or find enjoyment in this topic, it will show in your writing and how you show up for your audience.
If you do not have an interest in the subject you are building a business around, you will not be motivated to put in the hard work and dedication that is required to grow an online business. In addition, your readers will lose trust in you, which is a sure way to tank your business fast.
Still need to do some brainstorming? Grab a free copy of my Narrowing your Niche worksheet here.
Second, if you want to build a profitable blogging business the next step is to make sure that your chosen niche actually has the potential to be profitable.
If you want to have a blogging business and not just a hobby, you need to make sure that there is actually a profitable need and demand for what you have to offer before you create an entire business around the topic.
This means you will need to do some market research. You need to find out what your ideal customer’s pain points are and if they are significant enough for them to want to spend money on them.
A lot of people think that competition is a bad thing, but the truth is a niche with a lot of competition typically means there is a lot of money to be made. It indicates that there is a market for what you are offering.
If there aren’t any others blogging in your niche, this could be a sign that there really isn’t a market for what you have to offer.
Some niches will be more profitable than others. Here are 5 profitable broad niche markets.
2. Health: Weight loss, healthy eating, dieting, fitness, mental health
3. Wealth: investing, saving money, personal finance, retirement
4. Self-improvement: beauty, self-esteem, confidence, mindset, life coaching
5. Passions: Art, Travel, Photography, crafting, homesteading, technology, gardening, hobbies, sports, pets
If you choose a broad niche market, you will want to narrow it down to a specific audience within the larger market
In the blogging world today, you need to get very specific if you want to grow an online blog and business.
This is the biggest mistake that I see new bloggers and business owners making. They try to be everything to everyone and end up getting nowhere.
For example, if you wanted information about becoming a marathon runner would you be more likely to follow a blogger who specifically blogs about marathon training, endurance, marathon mindset, what foods to eat during training? Or a blogger who has a fitness blog that talks about running, but also biking, swimming, tennis, etc.
Which blogger comes across as someone who could help you more? Who would you more likely invest money in via courses, training, etc?
Most likely you choose the first one right? You want someone who gets you, your problems, your goals, etc., and helps you with the problem you are looking to solve.
You want to become the go-to expert in your field for your specific audience. Instead of trying to help everyone, you need to really narrow in on what your audience needs and speak directly to them. This is the key to a successful blog.
Once you niche down, it is so much easier to come up with blog post ideas, services/products, and marketing materials, because you know exactly who you are talking to and can cater your messaging towards them.
Broad Niche – Personal Finance
Narrowed Down Niche – Budgeting for the busy mom, Debt free living for women under 30
Broad Niche – Yoga
Narrow Down Niche – Yoga for weightloss, Prenatal yoga, Yoga for Women over 50
Breastfeeding for new moms
Children’s Book blog- (Best books for stages of child’s life)
Sleep training (Tips for babies/toddlers)
Baby gear/product reviews
Blended Family Life
Working from Home with Kids (How to balance life as a mom, tips, etc.)
Special Needs Parenting- niche down to one specific disorder/challenge
Destination Wedding Planning
Dating after divorce
Divorce over/under (Divorce over 50, Divorce under 30)
Cooking with kids
Food allergy eating
Nut-free living, tips, recipes
Dairy-free living, tips, recipes
Gluten-free living, tips, recipes
Sugar-free living, tips, recipes
Meal planning and prep for busy couples
Meal planning and prep for busy families
Busy mom workouts
Busy dad workouts
Workouts for the busy mom/dad/CEO/entrepreneur
Fitness over 50
Weight Lifting for a specific audience
Strength Training for a specific audience
Yoga for kids
Yoga for weight loss
Yoga with baby
Yoga over 50
Pilates for moms
(Narrow down these niches for a specific demographic)
Weight Loss after baby
Anxiety (niche down)
Depression (niche down)
Eating Disorder (niche down)
Addiction (niche down to specific addiction)
Mental Health Advocacy
Self-Care for the busy woman/man/mom
Money hacks for families
Store deals, money-saving shopping tips
Paying off student loan
Tiny House living
Paying off debt
Saving for College
Saving for retirement
How to make money from home:
How to become a Virtual Assistant
Creating a blogging business
Starting a coaching business
Selling on Amazon
Selling on eBay
Social Media Marketing
Running an in-home daycare
Dropshipping for beginners
Financial Planning under 30 or over _____
Stocks for beginners
Niche down to a specific demographic women/men/specific age range, race, etc)
Skincare for women in their 40s
Haircare for African American women
Hairstyles for kids
Nail care for women in their 20s
Makeup for women over 50
Growth mindset (niche down)
Spirituality (niche down)
Mindfulness for busy moms
Meditation for anxiety
Self-confidence for women in their 20s
Journaling for anxiety
Journaling for women entrepreneurs
Productivity/Systems Blog (Personal or Business)
Time management for mom entrepreneurs
Home organization for working parents
Kids toys organization
Digital photo organization
Pottery for beginners
Watercolor for beginners
Calligraphy for beginners
Woodworking for beginners
Photography for beginners
Videography for beginners
Crochet/Knitting for beginners
Origami for beginners
Instrument instruction (Choose one specific instrument)
Growing own food
Frugal Living Tips
Meals from scratch
Living off the grid
Small container gardening
Traveling for work
Traveling with kids
Bucket List Trips (Not focused on you)
Disney on a family budget
Travel guide- blog about a specific region or city
Running for beginners
Sports of any kind – Pick one
Salt Water Fishing
How to draw anime
Drawing for beginners
Lego Creation- Tutorials, tips, creations
Flea Market Flipping
DIY Home decor
Learning a language
According to spots.com, 85 million or 67% of American homes include a pet and 95% of American pet owners consider their pets to be family members.
Specific Dog breed blog
Dog Obedience Training
Pet Foster Care
Service Dog Training
Freshwater aquarium fish
Bearded Dragon Care
Parrot care and training
Hamster care and tips
Cat care and tips
Horse care and tips
As you read this list of blog niche ideas, which ones got your attention? Were there any that overlaped with your interests and strengths? Perhaps this list helped you come up with a new idea you hadn’t though of yet.