I’ve been blogging for quite a few years now, and one of the things I used to really struggle with was finding time to write new content. That was until I learned how to batch content.
In this post, I am talking about how batching can help you produce more quality content in less time. Batching content is a technique where you focus on one specific content creation task for a chunk of time instead of switching back and forth between tasks.
By using this technique, you’ll be able to get more done while still maintaining your regular responsibilities—and who doesn’t love that? Let’s get started!
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When you are writing your blog posts, instead of doing all the tasks for each blog post separately like
You break each task up into separate time frames and focus on one task for multiple blog posts before moving on to the next task.
If you are feeling overwhelmed with the content creation process, then pay attention to the steps I am going to explain to you. I promise it is going to change your creation process!
I tell everyone to start by brainstorming 30-40 blog posts ideas. Do a brain dump, gather ideas, evaluate questions you get asked and record all of them. If you do not already have a system for collecting blog post ideas, it’s time to start.
You never want to be staring at a blank screen when you sit down to write, so set up a document, an excel sheet, or designate a notebook for writing all your blog post ideas in. Anytime a blog post idea pops in your head, or someone asks you a question related to your niche, add it to your list.
This is the content planner system I use (see image below.) To see this in more detail check out the video above at minute 2:48.) I give this blank template to all my coaching clients, as well as those in my Content Creation Blueprint for recording their ideas and planning them all out from beginning to end.
My suggestion is to set aside a chunk of time every few months to write down as many blog post ideas related to your niche and offer that come to mind. I teach my students how to develop these ideas, and you can learn about some of these in my YouTube content creation playlist.
If you want a more basic calendar, you can begin brainstorming each month’s content with my free content calendar printable & blog post checklist.
Once you have a good amount of blog posts ideas written down, you want to set aside a chunk of time to do keyword research for at least a month’s worth of blog posts. For example, if you blog once per week, you want to research long-tail keywords for four blog posts.
What’s the point of keywords?
You need to make sure that the blog posts you are writing can be found. When someone does a google search on your blog post topic, you want them to find your post. To do that, you have to have a Search engine optimization (SEO) strategy.
You want to make sure that you are writing about topics and targeting specific long-tail keywords that people are actually searching for. This starts with keyword research to see what particular words people use when searching for information within your niche.
There are many free options available to do this. I teach my Content Creation course students and coaching clients how to do this step-by-step. We also cover what search volumes and keyword difficulties to look for using sites such as Ubersuggest and Google Keyword Planner.
Then you need to use a plugin like Yoast to ensure your blog posts are optimized for your chosen long-tail keywords.
There is nothing worse than putting a ton of time and effort into creating beneficial content that no one ends up reading, so you need to choose the right keywords to try and rank for.
Once you have your blog post ideas and keywords for the next month, two months, or quarter, however far you want to schedule this out – the next thing you want to do is set aside time to come up with an attention-grabbing title for each post.
There are a lot of distractions online, and if you don’t have an enticing title that sparks curiosity and draws someone in, it is unlikely they will click on your blog post.
In my Content Creation Blueprint course, I share my favorite tool for coming up with a title that gets clicks, but the main thing you want to make sure you have in your title is the keyword or keywords you are trying to rank for. This is really important for SEO.
The next step is to set aside a part of a day to create simple outlines for these blog posts. Think of 3-5 main points you want to convey per post, and then make these the H2 headers in your posts.
Make a separate word doc for each of these blog post outlines and add in your main talking points. This is so helpful and makes the blog post writing process so much less overwhelming and daunting when it’s time to actually write them.
Yes, at some point, you actually have to sit down and write the blog posts! But if you already have the long-tail keywords you are including, an attention-grabbing title, and an outline, you are really just filling in the details.
The structure of the post is already created, so the process goes much more quickly.
Want to write blog posts even faster with the click of a button? Check out these digital blog post templates!
Once your blog posts are all written, batch content step 6 is to add any images, videos, and freebies into your posts.
In my blog posts, I embed my corresponding Youtube video as you can see at the top of this post. I also add graphics to help break up text and make the post more attractive.
Plus, one of your main goals should be getting people on your email list from your blog, so adding in your freebie a few times within your post is key.
People often need to see things more than once before they take action, so don’t be afraid to post your freebie in the beginning, middle, and end.
The second to last step is to proofread your batch of blog posts for the month.
If you are publishing one blog post per week, set aside a chunk of time to proofread all four posts and schedule the publish date in advance within your WordPress blog post, so it automatically goes out on the scheduled day.
If you have optimized your blog posts for SEO, it will likely take a few months before it starts showing up in search results, so you need to be promoting your blog posts after you hit publish.
My two favorite ways to drive traffic to my blog are via Pinterest and YouTube. Both of these social media platforms are also search engines, which means that if you use the right keywords, your content will continue to work for you over time as people search for information on your specific blog topic.
You can also share them on your business and personal page, FB groups when allowed, and any other relevant place. I have a comprehensive post on the ”Best Places to Share your Blog Posts to Explode your Traffic ” and promote your posts, so be sure to check that out as well.
If you don’t like writing, why not record a video on that topic instead?
The best way to make sure you never have to write anything again is by recording a video and then use a free transcription tool like Otter.ai, which will transcribe your video for free! Then you can format your information for an engaging blog post or hire someone else to it for you!
Check out this video to learn more.
Writing content for a blog can be time-consuming. Fortunately, there are a few ways to make the process quicker and easier, which you may not have considered before. I’ve outlined eight tips that will help you batch content in less time without sacrificing the quality of your writing or its effectiveness at driving traffic back to your business website.
Today, take some time to implement these ideas into your process and see how it improves things in the upcoming weeks.