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Increasing website traffic is a fundamental goal for every business that has an online presence.
One of the most coveted forms of online traffic is organic traffic, aka free traffic without the need for paid advertising.
While paid advertising can be effective, there are numerous ways to boost your website traffic for free and organically. In this blog post, I’m covering how to get traffic to your website with 7 proven strategies.
Deciding on a platform (such as WordPress, Showit, Squarespace or Shopify) can be really tricky!
Take my quiz to find the best website platform for you. I’ll ask a few simple questions & then provide you with a recommendation on what is your best fit.
I know this may seem obvious, but it’s so important! Content is the heart and soul of your website. Creating high-quality, valuable, and relevant content is essential to attracting and retaining traffic to your site.
Whether it’s blog posts, videos, infographics, or podcasts, make sure that your content addresses your target audience’s needs and interests.
If you have been creating content but haven’t gotten traction yet, here are three questions to ask yourself:
If you answered no to these questions, then it’s time to do some more market research in your field and get clearer on who you are speaking to and what they want help with.
3. Are you promoting your content after you create it? If not, keep reading for how to do this.
If you are clear on your target audience and how to help them, but no one is coming to your site, it may simply be because they don’t know you exist!
If you recently created your website, it can take up to 6 months for your SEO to start showing results, so you have to promote your business in other ways.
Social media platforms are powerful tools for driving organic traffic and are a great place to start sharing your content and information about your business.
Creating shareable, helpful content including informative articles, infographics, and engaging videos that will help your target audience is a great way to boost traffic back to your site.
Pick one or two platforms that you know your audience is hanging out on and build up your presence. Link back to your website or freebie in your bio and within each piece of content where allowed, to boost your website traffic.
My two favorite ways to drive traffic to my website are via Pinterest and YouTube. Both of these social media platforms are also search engines, which means that if you use the right keywords and link back to your site, your content will continue to work for you over time.
On-page SEO optimization is the process of fine-tuning your website to make it more search-engine-friendly which helps get traffic to a website.
Effective on-page SEO involves:
A very unique feature of Showit is that there is a mobile site and a desktop side of the design that you can see at the same time and the two don’t just automatically communicate with each other. You can change the size, position, and layout of items on mobile, and nothing will change on desktop. You can also easily click the mobile phone or desktop icons on the side if you want something to show only mobile or only desktop.
Find out if Showit is right for you and your business via my flowchart, plus get access to my website checklist to make sure you have everything in place for a strategic website!
Guest blogging, being a guest on a podcast or YouTube channel, and other collaborations can expand your reach and get traffic to your website for free.
Look for opportunities to write guest posts on authoritative websites in your niche, be a podcast guest, or collaborate with influencers in your industry.
They will link to your freebie or website on their website or in the show notes of a podcast, Youtube interview, etc. in return. This not only gets you more traffic to your website but gives you a valuable backlink. (See #5)
Backlinks are simply links on one website that lead to a different website. They play a crucial role in the world of online marketing, search engine optimization (SEO), and website ranking.
Backlinks not only drive direct traffic to your website, but they also have an impact on search engine rankings. Search engines like Google view backlinks as votes of confidence or trust from other websites.
When authoritative and reputable websites link to your content, it signals to search engines that your content is valuable and credible. As a result, your website is more likely to rank higher in search engine results pages (SERPs) for relevant keywords.
You can create some of your own backlinks as well by doing the following things:
Email marketing remains a highly effective method for driving traffic.
When you send an email to your list and include a link to your newest blog post, podcast, video, offer, etc., a percentage of people will click on the link and go check it out. That means that with a press of the send button, you can instantly get traffic to your site.
This is just one of the many reasons why you want to be building an email list. If you do not have one yet, be sure to check out my following posts.
Regularly monitor your website’s performance using tools like Google Analytics. Analyze your traffic sources, user behavior, and conversion rates. Use these insights to refine your strategies and focus on what works best for your audience.
Boosting website traffic for free and organically is not an overnight process. It requires dedication, patience, and a commitment to providing value to your audience.
By consistently producing high-quality content, optimizing your website for SEO, leveraging social media, collaborating with others, creating backlinks, utilizing, email marketing, and monitoring traffic sources to see where you should put more focus, you can steadily increase your website’s traffic without spending a fortune on advertising.
Stay committed to these strategies, adapt to changing trends, and watch your organic traffic grow over time.
Ready for a website but not sure if you should DIY it with a template or hire a designer?
Take my quiz to discover the best option for you. I’ll ask a few simple questions & then provide you with a recommendation on what is your best fit.
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Website by Maureen, Creating An Impact, LLC All rights reserved
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