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Should you DIY your website or hire a web designer?

As a published author with over fifteen years experience editing and teaching writing, Rebecca helps others tell their story as a book coach and editor.

Her areas of focus include:
  • Literary and Contemporary Fiction
  • Middle-grade and Young Adult Fiction
  • Nonfiction & Memoir

She offers various packages depending on her clients' stage of writing.

about rebecca

Rebecca Pickens

case study: web design

Rebecca came to me with the following challenges she wanted to address:

  •  No online presence 
  •  Lack of clients & income
  • Absence of a mailing list to grow and nurture leads
  • Need for credibility & authority in industry

client challenges

Project Details

  • Establishing authority & credibility through cohesive brand design and messaging

  • Attracting ideal clients using professional imagery and clear messaging that speaks to the pain points of Rebecca's audience and positions her as the expert guide

  • Implementing organic search engine optimization (SEO) practices to improve online visibility and drive organic traffic

  • Creating a seamless user experience across all devices with user-friendly navigation and responsive design 

  • Integrating clear calls-to-action (CTAs) to drive conversions and client bookings

  • Incorporating a blog to share expert insights, increasing brand visibility and authority

  • Capturing leads before they leave her site with email marketing forms strategically placed to capture user information

Strategic Solutions

  • Strategy Session:  Collaborative deep dive into Rebecca's business goals, ideal clients, and overall business strategy

  • Design & Development: Showit website platform was used to create a user-friendly site that aligned with Rebecca's brand and business objectives

  • Content Integration: Created a blog and blog roll page that automatically updates when new posts are published

  • Lead generation: Incorporated email strategy with forms for a free workbook guide to grow email list 

  • Optimization: Optimized for client experience, search engines via keywords & SEO tools/design, and ease of use on the backend for Rebecca

  • Testing & Launch:  Detailed testing & completed launch processes that delivered a live, secure, and user-friendly website

The Process

Within weeks of launching, Rebecca was booking clients and achieving the financial goals she'd set for herself

05. Created consistent clients & income 

The site's user-friendly design & free workbook guide led to higher engagement rates & effectively grew Rebecca's email list

04. Increased engagement and leads

The strategic call-to-action buttons, email sign-up process, & optimization led to a 96% conversion rate 

03. Dramatically boosted conversion rates 

Strategic content and professional design positioned Rebecca as a credible and authoritative figure in her industry

02. Established authority & credibility

Rebecca's new website considerably increased her online presence for her business

01. Significantly increased online presence

The Results

Without hesitation, I recommend Maureen’s work to everyone I know, because I’m confident I’m setting friends up with a tool that will pay for itself.

I have a 96% conversion rate on Discovery Calls that are scheduled through my website. The reason for this is simple. The clients who come to these calls have seen my website. They already the information they need to make an educated decision. My website is transparent, informative, and an authentic snapshot of me as a coach. By the time prospects reach out, they feel motivated and inspired. This is the power of a website that works!

More times than I can count, clients have started out with the words, “Out of everyone I've researched, your website stood out the most because it was so professional and welcoming.”

rebecca's feedback

Rebecca Pickens

Today, less than a year later, I’m doing work that sustains me on every level and about to scale the business in significant new ways.

Working with Maureen was a key factor in my being able to move my vision for my business forward efficiently and with ease.

"Within weeks of launching, I was achieving the financial goals I’d set for myself. "

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When you're happy with the plan, we'll sign a contract & pick a date to begin 

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If we are a good fit, we'll discuss your business & create a strategic plan

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