How to choose brand colors

Do you have a color scheme for your business? Do you consistently use the same colors on your website, social media channels, etc? If not, it’s time to learn how to choose brand colors.

​4 reasons why colors matters

• ​Audience recognition (Color is easier to recall than a brand name)
• Mood (Color can significantly influence a consumer’s mood)
• Perception (Color can affect how people perceive your brand- fun, serious, etc.)
• Consistent branding (Allows your audience to recognize and relate to you across platforms)

But how do you pick a combination of colors that represents your personality and business effectively without spending too much time on this?

Check out the video below to learn about 3 really cool and powerful tools to come up with your brand colors inside the free version of Canva.

This post may contain affiliate links. Please see my disclosure for more details.

Video Time Stamps

0:00 Intro

1:26 The importance of a cohesive brand

2:05 How to access Canva’s color palette tools

2:30 Color meanings

3:28 Tool #1 – Color Palette Generator Tool

4:21 How to create a color palette from a photo

5:04 Tool #2 – Color Palette Ideas (Browse by keyword, theme or color)

6:32 Tool #3 – Color Wheel Tool (Generate color combinations including , complementary, monochromatic, analogous, triadic and tetradic)

8:22 How to sign up for a free Canva account or a 30-Day free trial of Canva pro here – http://thecreativeimpact.com/canva

Links I mention:

Canva Color Tools and Resources – https://www.canva.com/colors/

5 Steps to Choose the Right Colors for your Brand – https://www.canva.com/learn/choose-right-colors-brand/

Color Meanings and Symbolism – https://www.canva.com/colors/color-meanings/

Helpful Resources

⭐Sign up for a free Canva account or a 30-Day free trial of Canva pro here: http://thecreativeimpact.com/canva

⭐ Is Showit right for you? Grab this freebie to find out: http://thecreativeimpact.com/flowchart

⭐Showit Website Template Shop Coming October 2022. Get on the waitlist here: https://thecreativeimpact.com/templatewaitlist